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About this Business, Management and Accounting article
Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories by Bergen, Mark; Dutta, Shantanu; Walker, Orville C. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Bergen, Mark; Dutta, Shantanu; Walker, Orville C.
- Publisher
- American Marketing Association; SAGE Publications (ISSN 0022-2429)
- Published
- 1992
- Field
- Business, Management and Accounting (Social Sciences)
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