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Teaching Presentation Chinchanachokchai by ha.tranlephuoc is a document available to read on EtoBox.

What is Teaching Presentation Chinchanachokchai about?

The document discusses critical trends and issues in Integrated Marketing Communications (IMC), emphasizing the need for brands to adapt to a rapidly changing media environment where consumer control and digital media are paramount. It outlines key features of IMC, such as starting with the customer, achieving synergy, and building relationships, while also highlighting the importance of digital marketing strategies like SEO and the use of AI for hyperpersonalization. Additionally, it touches on the role of

Author

ha.tranlephuoc

Language

EN