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Essential to You is a Chemistry article available to read on EtoBox.

What is Essential to You about?

the American Chemistry Council (ACC), the trade association for the world's leading companies engaged in the business of chemistry, launched a major public education campaign to increase awareness of the chemistry industry's contributions to modern life, from innovations in everyday products to its contribution to the U.S. economy. The educational campaign demonstrates how the American chemistry industry is essential to ("essential 2 SM ") safety, health, innovation, the economy, and the environment. The campaign encompasses advertising, public relations, a new website, and employee communications. "The initiative makes use of 'essential 2 ' as an homage to the traditional display of a chemical compound formula one would see on the periodic table of elements in any science classroom," said Michael Campbell, Chairman, President and CEO of Arch Chemicals and Chairman of the Board of Directors of ACC in a press release issued by ACC. "The campaign

Who reads Essential to You?

Publisher

Walter de Gruyter GmbH

Published

2006

Language

EN

Field

Chemistry (Physical Sciences)