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What is Understanding Diffusion of Innovation about?
Module 4 covers the diffusion of innovation, providing definitions for diffusion, innovation, and adoption, and differentiating between them. It outlines the elements of diffusion, stages of the diffusion process, and various theories related to innovation diffusion, emphasizing the contributions of Everett Rogers. The module aims to enhance understanding of how innovations spread within social systems and the factors influencing their adoption.
- Author
- firmanayomide22
- Language
- EN