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Advertising Without an Agency : A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business (Psi Successful Business Library) by Kobliski, Kathy J., 1946- is a book available to read on EtoBox.

What is Advertising Without an Agency : A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business (Psi Successful Business Library) about?

<p><i>Advertising Without an Agency</i> is geared to the small business owner who is working with a small advertising budget. It is a beginner''s guide to understanding the basics of radio, television, print, direct mail, and outdoor advertising. Small business owners have many other things to do each day and they can't be expected to learn all of the ins-and-outs of the advertising business, which is in itself a full-time job for advertising professionals. Yet it is one area where thousands and thousands of dollars are easily wasted by making uninformed decisions.</p> <p>Advertising may seem like an "evil necessity" to many small businwess owners, and it may be just that. You have no choice but to advertise your location, product or service - the trick is how to reach the right audience(s) every time. How do you know what forms of media will work for you? What do you say to your audiences when you find them -- and how often you need to repeat it?</p> <p>The information in this book takes you passed the normal advice on where to advertise, to the all important how to advertise. Step-by-step worksheets (for media reps to complete) save you time and costly mistakes by providing you t

Author

Kobliski, Kathy J., 1946-

Publisher

Central Point, Or. : Oasis Press

Published

1998

Language

EN

ISBN

9781555714291

Subjects

Management, Business