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What is Nicosia Model of Consumer Behavior Explained about?

The Nicosia Model of Consumer Behavior focuses on the relationship between firms and consumers. It suggests that firm advertisements first influence consumer attitudes. Based on the situation, consumers develop attitudes towards products. This may lead consumers to search for or evaluate product attributes, and potentially purchase the product. The model is divided into four fields covering firm and consumer attributes, consumer search and evaluation, the purchase act, and feedback after purchase.

Author

AnilBahuguna

Language

EN