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Can I read Introduction to Marketing : Theory and Practice on EtoBox?
Introduction to Marketing : Theory and Practice by Adrian Palmer is a business book available to read on EtoBox.
What is Introduction to Marketing : Theory and Practice about?
Introduction to Marketing provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. Combining academic credibility with an established reputation for his clear writing style, Palmer's book is ideal as a one-semester introductorytitle for students studying at both undergraduate and postgraduate level. The book begins by presenting the underlying theoretical bases of marketing that are often borrowed from the disciplines of economics,
Who reads Introduction to Marketing : Theory and Practice?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Adrian Palmer
- Publisher
- Oxford ; New York: Oxford University Press
- Published
- 2004
- Language
- EN
- ISBN
- 9780199266272
- Category
- business
- Subjects
- Management, Business, Marketing
- Updated
- 2026-03-24
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