Can I read Becoming Facebook on EtoBox?

Becoming Facebook by Mike HOEFFLINGER is a book available to read on EtoBox.

What is Becoming Facebook about?

Cover 1 Contents 6 Preface 8 Part 1 Setting the Scene 10 1: The Bell Tolls: Half the company it used to be 11 2: Finding Your Inner Zuck: Everything at Facebook starts with Mark Zuckerberg, but it doesn’t end there 15 Part 2 10 Challenges on the Road from Also-Ran to Juggernaut 25 3: How Facebook Turned Down $1 Billion 27 LESSON 1: Know whether this is your next thing or your last thing. 27 4: How Facebook Became Your Lens on the World 33 LESSON 2: Add by subtracting. 33 5: How Facebook Grows . . . and Grows 47 LESSON 3: Know your North Star Metric, Magic Moment and Core Product Value. 47 6: How Facebook Built a $10 Billion Business in Three Years 70 LESSON 4: Everybody wins if you democratize something for customers of all sizes. 70 7: How Facebook Goes Fast 87 LESSON 5: Speed is a feature. 87 8: How Facebook Beat Google 103 LESSON 6: Crossing the chasm is the best defense. 103 9: How Facebook Became More Than Facebook 116 LESSON 7: Disrupt yourself before someone else does. 116 10: How Facebook Plays the Long Game 129 LESSON 8: Some long games are worth playing if you take care of business in the meantime. 129 11: How Facebook Wins the Talent Wars 140 LESSON 9: Employee engagemen

Author

Mike HOEFFLINGER

Language

ES