About this document
Luxury Brands Engagement on Instagram by melaniweerakoon9 is a document available to read on EtoBox.
This conference paper analyzes the creative content strategies of luxury brands on Instagram and their impact on user engagement. By examining a sample of 350 posts from the top seven luxury brands, the study identifies effective content themes and luxury value appeals that enhance user interaction. The findings suggest that content related to location, product details, and brand philosophy, along with a focus on quality and self-identity, significantly boosts engagement on the platform.
- Author
- melaniweerakoon9
- Language
- EN