About this document
Understanding Retailing Processes in India by Rajendra Babu Dara is a document available to read on EtoBox.
The document discusses the retailing process and managing retail stores. It outlines the key processes involved in starting a retail outlet such as site selection, assortment planning, logistics and distribution, marketing and branding, and in-store operations. It also discusses operational management, customer service management, and advertising management as important aspects of managing a retail store or chain. Finally, it categorizes the common brick-and-mortar retail formats in India such as specialty
- Author
- Rajendra Babu Dara
- Language
- EN