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Consumer Behavior in Jewelry Purchases by International Journal of Innovative Science and Research Technology is a document available to read on EtoBox.
This study analyzes the factors influencing consumer buying behavior at Toe Gold and Jewelry Shop in Mudon, Myanmar, focusing on marketing, psychological, cultural, and social factors. Using a sample of 223 consumers, the research employs multiple regression analysis to show that social, product, and perception factors significantly affect purchase intention, which in turn influences actual buying behavior. The findings suggest that marketers should understand consumer behavior to enhance their strategies i
- Author
- International Journal of Innovative Science and Research Technology
- Language
- EN