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B2B marketing : a South-Asian perspective by Hutt, Michael D., Speh, Thomas W. is a book available to read on EtoBox.

What is B2B marketing : a South-Asian perspective about?

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's dynamic B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition includes additional emphasis on automated B2B practices and the impact of the Internet. A well-balanced mix of cases equips students with a variety of hands-on applications. With its complete and timely treatment of business marketing, BUSINESS MARKETING MANAGEMENT minimizes the overlap with other marketing courses. It is an excellent text for undergraduate as well as MBA-level courses

Author

Hutt, Michael D., Speh, Thomas W.

Publisher

Australia ; Mason, OH: South-Western, Cengage Learning

Published

2014

Language

EN

ISBN

9788131520796

Subjects

Business