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Hindustan Unilever Limited (HUL) has a significant presence in rural India, which is crucial for its consumer base due to increasing purchasing power and government initiatives. However, HUL faces challenges such as poor infrastructure, low literacy, and high price sensitivity among rural consumers, which necessitate tailored marketing strategies. HUL employs various segmentation tools and traditional communication methods to effectively reach and serve rural markets, positioning its products as affordable
- Author
- Aneeta Anna
- Language
- EN