About this document
Integrated Marketing Communications Overview by Stephanie Schmalbach is a document available to read on EtoBox.
The document discusses integrated marketing communications (IMC). Key points include: - IMC is a concept that evaluates the strategic role of various communication disciplines and combines them to provide clarity, consistency, and maximum impact. - IMC requires a "big picture" approach and total marketing communications strategy. - The goal of an IMC program is to project a consistent, unified image to customers across all marketing and promotional activities.
- Author
- Stephanie Schmalbach
- Language
- EN