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This study integrates the Unified Theory of Acceptance and Use of Technology (UTAUT) with Social Exchange Theory (SET) to analyze knowledge-sharing behaviors among crowdworkers on microtask platforms. Using survey data from 413 crowdworkers, it identifies key drivers such as Performance Expectancy, Effort Expectancy, and Rewards that significantly influence Knowledge-sharing Intention and Behavior. The findings emphasize the importance of user-friendly digital tools and the role of social interactions in pr

Author

olaf.ingmar

Language

EN