About this document
Saffola by Tejas Yadav is a document available to read on EtoBox.
Saffola wanted to reposition its brand from being seen only as a medicinal oil for heart health to appeal to a wider audience. It had success with older men over 45 but a new campaign aimed at families was unsuccessful as people still saw it as only for medical conditions. A subsequent "healthy living" campaign did not increase existing customers. Saffola then launched the Saffola Gold sub-brand targeted at health-conscious people aged 25-45 to expand its demographic reach.
- Author
- Tejas Yadav
- Language
- EN