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Social Media by Joseph-celestine Donald is a document available to read on EtoBox.

What is Social Media about?

This thesis investigates the impact of social media on consumer behavior, particularly in e-commerce, using data mining techniques on a dataset from kaggle.com. The study reveals that social media significantly influences consumer patronage, buying decisions, and purchase intentions, while also highlighting the mediating role of social media marketing platforms. Recommendations include ensuring the confidentiality of customer information to alleviate concerns about online transaction security.

Author

Joseph-celestine Donald

Language

EN