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What is Allwyn about?

The refrigerator market in India is estimated at Rs. 2750 Cr. and is served by 10 brands with an annual production capacity of 4.15 million units, exceeding demand of 1.5 million. As supply exceeds demand, manufacturers are pursuing new strategies. Times and customer buying behaviors have changed from cash-only to dealers playing a key role and exchange programs. A new company, Electrolux, has acquired several brands. Researchers found urban sales declining so manufacturers are focusing on rural markets. El

Author

only_rushi4ever

Language

EN