About this document
Green Marketing Impact on Tiruchirappalli Consumers by vothuyhang1631999 is a document available to read on EtoBox.
The study investigates consumer behavior towards green products in Tiruchirappalli city, highlighting that consumers are increasingly aware of environmental issues and prefer green products despite being price sensitive. The research indicates a high level of awareness among respondents, with a significant preference for socially responsible retailers. However, it finds no significant correlation between demographic factors like age and gender with awareness or buying decisions related to green products.
- Author
- vothuyhang1631999
- Language
- EN