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This research examines the impact of external cues such as window displays, credit cards, and promotional activities on consumer impulse buying behavior, using a sample of 275 participants in Abadan, Iran. The study employs Structural Equation Modeling (SEM) to analyze the correlations between these cues and impulse buying, confirming a significant relationship. The findings suggest that marketing strategies can effectively influence consumer purchasing decisions through various stimuli in the retail enviro

Author

maheenmajid13

Language

EN