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What is Sistem Informasi Pemasaran dan Lingkungan about?

The document outlines the Marketing Information System (Sistem Informasi Pemasaran), which includes internal record systems, marketing intelligence systems, and marketing research processes to support marketing decisions. It details the steps involved in marketing research, such as defining problems, collecting data, and analyzing findings. Additionally, it discusses macroenvironmental trends affecting marketing, including demographic, economic, natural, technological, political-legal, and socio-cultural fa

Author

The Big Flag

Language

EN