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What is Uniqlo about?

This document is a final qualification paper written by Anna Spiridonova, a 4th year bachelor student at Saint Petersburg State University. The paper analyzes the integration of UN Sustainable Development Goals into the value chain of Uniqlo, a Japanese clothing retailer. Chapter 1 provides an overview of Uniqlo, including its history, business strategy, value chain analysis, and resources/competencies. Chapter 2 analyzes the apparel industry environment and Uniqlo

Author

Thu Phương Nguyễn

Language

EN