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What is Luxury and Heritage: LVMH about?

Bernard Arnault, the owner of LVMH, sees himself as an ambassador of French culture, linking his luxury brand to the heritage of Versailles and Marie Antoinette. LVMH encompasses 75 luxury brands across various categories, making luxury accessible to many, yet it also evokes a sense of exclusivity tied to historical decadence. The document explores the concept of luxury, its historical roots, and its evolution, suggesting that luxury is a necessity that transcends basic needs.

Author

Kumud Goel

Language

EN