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What is Factors Influencing Organic Food Purchases about?
This doctoral thesis examines factors influencing intention to purchase organic food and how intention impacts actual buying behavior. It finds that awareness of organic food varies by demographics like education and income. Key factors forming purchase intention are attitudes, social influences, perceived behavioral control, health/environmental concerns, nutrition/food safety, taste preferences, and lifestyle. Information on packaging about food content/freshness is especially important. Actual buying beh
- Author
- Shubham Tanwar
- Language
- EN