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What is MKT 170: Online Customer Service Course about?

MKT 170 is a 2-credit online course offered in the fall of 2013 that introduces concepts of marketing and customer service, including developing customer service training, improving customer relations through strategies, and case studies through lectures and role-playing. Topics covered are careers in customer service, consumer decision making, customer communications, teamwork, marketing foundations, stakeholders, organizational culture, change implementation, and social perception. Students can contact th

Author

Russell Chamber

Language

EN