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Soviet Mass Communication Analysis by Papuna Chivadze is a document available to read on EtoBox.

The document discusses Soviet mass communication models in the early 1980s in Georgia. It describes how Soviet media, controlled by the totalitarian state, aimed to propagate ideology and maintain the status quo. It analyzed the "hypodermic needle" theory of media effects that was popular in the 1950s but has since been disproven. It also discusses how the introduction of television replaced earlier models of face-to-face propaganda, with TV serving as an "electric agitator" to spread ideology in Soviet hom

Author
Papuna Chivadze
Language
EN