About this document

Building Audi Customer Loyalty Strategies by Ronak Kamdar is a document available to read on EtoBox.

The document discusses Audi, highlighting its innovation and increasing sales over time. It notes potential competitors like Tesla and the need to build loyalty through brand communities and cultivating customer relationships. An action plan is proposed to build loyalty through incentives, customer satisfaction, and personalised marketing. Estimates put the lifetime value of an Audi customer at $60,000. To build long-term relationships, Audi should implement comprehensive communication plans, keep customers

Author

Ronak Kamdar

Language

EN