Can I read Bui 2025 AI Advertising Disclosure on EtoBox?

Bui 2025 AI Advertising Disclosure by eeltima200508 is a document available to read on EtoBox.

What is Bui 2025 AI Advertising Disclosure about?

The study by Hien Bui examines how disclosing AI involvement in advertising affects advertising value and purchase intentions, revealing that such disclosure negatively impacts both outcomes. The research utilizes consumer data and various analytical methods to demonstrate that advertising credibility mediates these effects, while consumer attitudes towards AI moderate them. The findings provide insights for businesses on balancing AI advantages with consumer psychology to enhance advertising effectiveness.

Author

eeltima200508

Language

EN