Can I read E-commerce Impact on MSME Performance on EtoBox?

E-commerce Impact on MSME Performance by diva.irma is a document available to read on EtoBox.

What is E-commerce Impact on MSME Performance about?

This study investigates the impact of e-commerce adoption on the performance of micro, small, and medium enterprises (MSMEs) in Malang City, Indonesia, using the TOE model framework with an added individual context. The research identifies significant relationships between technological, organizational, and individual factors influencing e-commerce adoption, which in turn affects MSME performance. The findings suggest that MSMEs should leverage e-commerce opportunities to enhance their business performance,

Author

diva.irma

Language

EN