Can I read Strategic Airline Alliances Explained on EtoBox?

Strategic Airline Alliances Explained by Lester F Boerner is a document available to read on EtoBox.

What is Strategic Airline Alliances Explained about?

The document summarizes the book "Managing Strategic Airline Alliances" which explains the new strategies adopted by airlines in the late 20th century in response to deregulation, technology changes, and globalization. These factors forced airlines to cooperate through alliances rather than compete independently. The alliances created a risk-sharing network and lower operating costs. They allowed airlines to enter new markets defensively and pursue market-offensive, efficiency, and environmental objectives.

Author

Lester F Boerner

Language

EN