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Consumer Behavior in Supermarkets by misshrutz is a document available to read on EtoBox.

A survey was conducted of 25 consumers in Saket to analyze the relationship between impulse buying and visual merchandising. Most respondents agreed that they tend to go shopping to change their mood and buy more than intended when they see a good deal. While visual merchandising influences buying behavior, it is not the sole basis for purchases. The majority said eye-catching displays and promotions encourage store entry and increase sales by 15-20%. However, window displays are not the main factor in deci

Author

misshrutz

Language

EN