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Effectuation: Decision-Making for Entrepreneurs by Armaan A is a document available to read on EtoBox.

What is Effectuation: Decision-Making for Entrepreneurs about?

The document discusses effectuation, a decision-making approach used by expert entrepreneurs in uncertain situations, contrasting it with traditional causal principles. It emphasizes the importance of means over goals, focusing on personal resources and relationships, while advocating for an attitude of partnership rather than competition. Key concepts include managing risk through expected return and affordable loss, and leveraging surprises as opportunities for growth.

Author

Armaan A

Language

EN