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AmorinaSilveira B FP ESE by silveiraamorina is a document available to read on EtoBox.

What is AmorinaSilveira B FP ESE about?

This field project report by Amorina Silveira examines how short-form social media content affects attention and brand perception among college students aged 18 to 24. The study utilizes a questionnaire to analyze patterns of attention, brand recall, and perceived credibility, revealing that relatable content and social validation enhance brand trustworthiness. The research highlights the significance of understanding youth engagement with digital media for effective marketing strategies.

Author

silveiraamorina

Language

EN