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Social Media Ads & Online Purchases in ABM by ronaldbartolay610 is a document available to read on EtoBox.

What is Social Media Ads & Online Purchases in ABM about?

This research investigates the correlation between social media advertising exposure and online purchase frequency among Grade 11 Accountancy, Business, and Management students. The study utilized a quantitative method to analyze survey data, ultimately finding no statistically significant correlation between increased exposure to social media advertisements and the frequency of online purchases. The findings contribute to understanding how social media advertising impacts the purchasing behavior of young c

Author

ronaldbartolay610

Language

EN