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What is Multinational Marketing Course Overview about?

This course provides an advanced study of multinational marketing concepts through case studies and a group project. The focus is on applying marketing analyses to complex international problems rather than basic domestic marketing frameworks. Students will examine strategic and tactical marketing plans for global brands through cases addressing issues like global expansion strategies, managing global partnerships, and organizing global operations. Evaluation is based on class participation in case discussi

Author

na_pari

Language

EN