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This study examines consumer perceptions regarding online food delivery aggregators in India, focusing on factors such as discounts, technological anxiety, and impacts on family values and dining culture. It highlights the growing preference for online food ordering among millennials and Generation X, driven by convenience and deep discounting practices, which may jeopardize traditional dining experiences. The research indicates that while technological anxiety is present, it does not significantly hinder t

Author

Sri Varshini

Language

EN