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Halo Top Social Media Strategy Analysis by api-393741069 is a document available to read on EtoBox.

Halo Top ice cream was founded in 2012 by Justin Woolverton, originally as a lower sugar alternative for his own dietary needs. It grew rapidly after being featured in a magazine article and expanding its flavor offerings in 2016, selling over 28 million pints that year. Halo Top uses social media like Instagram, Facebook and Twitter extensively to promote new flavors and engage with customers. It focuses on positioning itself as a healthier ice cream option compared to competitors like Ben and Jerry

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api-393741069

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