About this document
Mud Jeans: Innovative Leasing Model by Anjali Jain is a document available to read on EtoBox.
Mud Jeans pioneered a clothing lease model where customers can rent jeans, hoodies, or bags for a year and then either keep them, switch for new items, or return them. When items are returned, Mud Jeans reuses the materials to create new fashion products in a circular economy approach. Their lease model ensures a stable supply of raw materials and discovers new business opportunities compared to traditional ownership models. It also builds resilience against fashion trends changing by developing a
- Author
- Anjali Jain
- Language
- EN