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Strategic Management of Technology and Innovation by Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright is a business book available to read on EtoBox.

What is Strategic Management of Technology and Innovation about?

<p><P>The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, how

Who reads Strategic Management of Technology and Innovation?

Author

Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright

Publisher

McGraw-Hill School Education Group

Published

2009

Language

EN

ISBN

9780073381541

Category

business

Subjects

Management, Fiction, Business

Rating

3.92 / 5 (18 ratings)

Updated

2026-03-14