About this document
Fundamentals of Service Marketing by krishan tharake is a document available to read on EtoBox.
The document discusses fundamentals of service marketing. It defines services and outlines their key characteristics including intangibility, perishability, inseparability, heterogeneity, and the inability to own services. Services are classified into three sectors: primary (e.g. agriculture), secondary (e.g. manufacturing), and tertiary (e.g. retail). Marketing services requires addressing their intangible nature and focusing on people, quality, and managing customer expectations.
- Author
- krishan tharake
- Language
- EN