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What is 6 An Experimental about?

This document presents an experimental study investigating factors influencing consumer perceptions of premium-based sales promotions, specifically focusing on premium attractiveness, immediacy, value mention, and product fit. The findings indicate that while attractive premiums generally enhance consumer appreciation, a well-fitting but less attractive premium can still yield positive evaluations, especially if its value is mentioned. The study concludes that further research is necessary to understand the

Author

Lemma Muleta

Language

EN