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What is Unit 3 about?
Strategic alternatives are various courses of action a company can take to achieve its goals, including expansion, diversification, cost leadership, differentiation, and alliances. The TOWS Matrix is a tool that helps organizations develop strategic alternatives by matching internal strengths and weaknesses with external opportunities and threats. Additionally, strategies such as stability, growth, vertical integration, capacity expansion, and diversification can be employed to enhance business performance
- Author
- soumyasundar720
- Language
- EN