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What is Norwegian New Market Strategies Study about?

This thesis examines business strategies used by Norwegian entrepreneurial companies in new markets. It analyzes five companies through interviews to understand if they use formal new market strategies like Blue Ocean Strategy, Lean Startup, or Customer Development. The results were ambiguous, as none used the theories consciously, but their strategies incorporated many related processes and ideas. This suggests new market strategies have developed empirically or as systematizations of common knowledge amon

Author

Nandar Swe Tint

Language

EN