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What is Effective Mobile Marketing Strategies in India about?

Mobile marketing is expected to have a significant impact in India, but companies must be careful to avoid pitfalls that annoy consumers, such as unwanted emails. The paper examines theoretical approaches to determine effective mobile marketing strategies. A survey found that consumers see benefits as saving money, time, and gaining useful information, and that permission is an important factor for participating in mobile marketing.

Author

baranidharan .k

Language

EN