About this document
CRM Course Outline by Vishnu Sharma is a document available to read on EtoBox.
This document outlines a course on customer relationship management (CRM) that covers the introduction to CRM and an enterprise-wide view of CRM. It examines CRM strategy, planning, and structure as well as topics like customer acquisition, retention, technology challenges, implementation, measurements, sales force automation, business-to-business and business-to-consumer applications, and current trends and issues in CRM. The authorized textbook for the course is CRM- Concept and Application by Alok Kumar.
- Author
- Vishnu Sharma
- Language
- EN