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Role of E-CRM in Business Strategy by viratkeshri17 is a document available to read on EtoBox.
What is Role of E-CRM in Business Strategy about?
The document discusses the role of Customer Relationship Management (CRM) and Electronic CRM (E-CRM) in enhancing business strategies by improving customer interactions and corporate performance. It outlines the features and importance of E-CRM, including customer management, knowledge management, and reporting, while also detailing steps for developing and implementing a CRM strategy. Additionally, it introduces the SERVQUAL model for measuring service quality through five dimensions and emphasizes the nee
- Author
- viratkeshri17
- Language
- EN