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What is Basic Concepts of Strategic Management about?

The chapter provides an overview of strategic management. It discusses the four phases in the evolution of strategic management from basic financial planning to modern strategic management. Strategic management involves environmental scanning, strategy formulation, implementation, evaluation and control. The chapter outlines the basic elements of the strategic management process, including environmental scanning, SWOT analysis, strategy formulation, and provides examples of vision statements from companies

Author

Kashyap Shivam

Language

EN