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Navigating China by Mariano Salguero is a document available to read on EtoBox.

What is Navigating China about?

Live streaming has become very popular in China as a form of online entertainment. Some live streamers promote products and brands during their shows, while others accept gifts from viewers to show support. This blurred line between advertiser and influencer presents challenges for brands to navigate China

Author

Mariano Salguero

Language

EN