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Lazada E-Commerce Repurchase Intentions by Huỳnh Dương is a document available to read on EtoBox.

What is Lazada E-Commerce Repurchase Intentions about?

This study investigates the factors influencing consumer repurchase intentions on Lazada, focusing on sales promotions, brand recognition, perceived ease of use, and the moderating role of consumer trust. Using a quantitative approach with a sample of 337 Lazada consumers, the findings indicate that while sales promotions, brand recognition, and perceived ease of use positively impact purchasing decisions, electronic word-of-mouth (E-WOM) does not significantly affect these decisions. The research highlight

Author

Huỳnh Dương

Language

EN