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Customer Segmentation Using K-Means by asandlapuram is a document available to read on EtoBox.

What is Customer Segmentation Using K-Means about?

The document outlines a project on customer segmentation, focusing on classifying customers based on behavioral characteristics using the K-means clustering algorithm. It discusses the importance of tailored marketing strategies for enhancing customer satisfaction and profitability, along with a literature survey, gap analysis, and proposed system improvements. The conclusion emphasizes that effective customer segmentation leads to better resource allocation and stronger customer relationships.

Author

asandlapuram

Language

EN